Terms of GEO services.

1. Who the services are for

1.1 Services are exclusively for businesses within the meaning of Section 420 of the Czech Civil Code: persons ordering in the course of their business and holding a business identification number. By ordering, the client declares that the service is for their business activity. Services are not provided to consumers.

1.2 For healthcare clients, the measurement records whether and how services mention healthcare providers. It does not compare the quality of care, expertise or treatment outcomes.

2. What is offered

2.1 A GEO measurement normally uses 30 customer questions about the client’s industry and location, plus questions directly about the company. Customer questions are sent through the APIs of ChatGPT (OpenAI), Gemini (Google) and Claude (Anthropic), with web search enabled. ChatGPT and Claude receive each customer question once, Gemini twice. Each service receives brand questions once with search and once without search. For normally 15 customer questions in each service, one follow-up question may be asked in the same conversation. The output is approximately 190 responses, a PDF report and raw CSV data. The order confirmation specifies the exact scope.

2.2 Optional extensions can cover Google and Seznam Assistant. Google is measured automatically; Seznam is measured manually through the provider’s account on Seznam’s website or in its app. These extensions normally use 15 customer questions from the measurement and are included only when specified in the order confirmation. Their exact scope is also stated there. Unavailable responses or an AI Overview not shown after retries are reported. The extension covers Google AI Mode answers, whether Google AI Overviews cite the client’s website, normal Google results for short service-and-location queries and the exact company name, and Seznam Assistant answers. Reliable business mention counts within AI Overviews are not guaranteed and may only be indicative.

2.3 The changes package addresses report findings, particularly website copy and structured data, Firmy.cz and Google Business profiles, and sources outside the client’s website. It includes one repeat measurement of the same scope, 8 to 10 weeks after the changes are completed.

2.4 Subscriptions have two variants: Report only, with one full repeat measurement every three months; and Monitoring with changes, with one full repeat measurement every three months and one hour of changes per month.

2.5 ChatGPT ad management covers setup and ongoing management of the client’s OpenAI ad account. A separate account-management authorisation is required and takes precedence if it conflicts with these terms.

2.6 Other services offered in the order confirmation, such as checks of company information in answers, source and review work, crawler access or Sklik advertising, are subject to these terms as applicable.

3. How a contract is formed

3.1 Communication is in writing, by email or WhatsApp. Telephone calls are not offered.

3.2 The client supplies the company name, business identification number, website, industry and city, and identifies the services requested. The provider sends an order confirmation describing the service, price and deadline, with a link to these terms. It is an offer under Section 1731 of the Czech Civil Code.

3.3 A contract is formed when the client accepts with “I confirm the order” or another message clearly accepting the confirmation, under Section 1740 of the Czech Civil Code. A response with additions or changes is a new offer and requires the provider’s written acceptance. Payment of a deposit or invoice can also constitute acceptance.

3.4 The contract consists of the order confirmation and these terms. The order confirmation takes precedence in a conflict.

4. Prices and payment

4.1 Each service price is stated in the order confirmation. That price applies.

4.2 The provider is not registered for VAT. Prices in the confirmation are final. If the provider becomes VAT registered, statutory VAT is added for contracts entered into after registration. For ongoing subscriptions and ad management, at least 30 days’ notice is given and the client may terminate before the change takes effect.

4.3 Measurement is invoiced after report delivery, payable within seven days. The changes package is invoiced after contract formation, payable within seven days; work starts after payment. Subscriptions are paid in advance for each monthly or quarterly period, within seven days of invoicing. Ad setup and each monthly management fee are paid in advance, within seven days. The client pays the advertising budget directly to OpenAI; it is separate from the provider’s fee. Payment for other services follows the confirmation.

4.4 Invoices are sent by email. Payment is made on the date it reaches the provider’s account.

4.5 Late payment entitles the provider to statutory interest under Czech Government Regulation No. 351/2013, equal to the Czech National Bank repo rate plus eight percentage points, and a fixed debt recovery cost of CZK 1,200 under Section 3 of that regulation. After more than 14 days overdue, services, including subscription changes and repeat measurements, may be suspended until payment.

5. The measurement process

5.1 Within five working days of contract formation, the client provides the website, industry, city, typical customer description and any competitors to track. The provider prepares the questions; the client can comment before the measurement starts.

5.2 The report is delivered by the date in the confirmation or, otherwise, within 10 working days after complete inputs are supplied. Delivery means emailing the report to the client.

5.3 Before the measurement starts, the client can cancel in writing without charge. Cancellation is not possible after it starts because service-query costs arise at that point; the full price is then payable.

6. The changes package

6.1 Changes are selected and prioritised according to the report. Their scope and order are proposed in writing before work starts. The client can comment within five working days.

6.2 The package is a commitment to perform work, not achieve a result. The provider undertakes to carry out changes professionally and with due care. More frequent mentions, higher positions or any mention by a service are not guaranteed.

6.3 The client provides access to the website, Firmy.cz and Google Business profiles, or arranges publication through their administrator. Without website access, the provider delivers written instructions for the client’s administrator; this fulfils the website portion of the work. The provider is not responsible for that administrator implementing them.

6.4 The repeat measurement takes place 8 to 10 weeks after changes are completed or instructions are delivered to the administrator. If the client postpones it more than six months after changes are delivered, entitlement to it expires.

6.5 A preferential package price is stated in the confirmation if the client expresses interest no later than the seventh day after report delivery.

6.6 After work starts, the client can end the package in writing. The proportionate price for work performed is payable, with a minimum of 50% of the package price. Entitlement to the repeat measurement then expires.

7. Subscriptions

7.1 A subscription is indefinite with no fixed commitment. Either party can terminate in writing at any time, effective at the end of the paid period: a month for Monitoring with changes, or a quarter for Report only. The paid period is not refunded.

7.2 One repeat measurement is carried out in each paid quarter, usually in its last month. Unused change hours do not carry forward. Changes follow the client’s written requests or the provider’s proposal from the latest report.

7.3 The provider can change subscription prices or terms with at least 30 days’ written notice, under Section 1752 of the Czech Civil Code. A client who disagrees can terminate on the effective date.

8. Client cooperation

8.1 The client is responsible for accurate and complete inputs and for being authorised to grant access to websites, profiles and systems.

8.2 Deadlines are extended by delays in necessary client cooperation. If cooperation is not provided within 30 days of a written request, the provider can withdraw. Work performed and costs incurred remain payable.

9. Report and licence

9.1 The report, questions, methodology and change instructions are the provider’s copyright works under Czech Act No. 121/2000. CSV data is measurement output.

9.2 After payment, the client receives a non-exclusive licence without territorial or time limits to use the report and data for their own internal purposes, including sharing with their website administrator, marketing agency or adviser working for them.

9.3 Without written permission, the client must not publish, sell or share the report or parts of it outside clause 9.2, or use it in advertising as a claim about ranking or position in these services. An anonymised report can be provided for such use by separate agreement.

9.4 The provider may name the client or use their logo as a reference only with prior written consent.

10. Nature of results and no guarantees

10.1 The report is a snapshot at the time of measurement. The same question can produce different answers. API, automated and provider-account results can differ from a customer’s app or website results, including by location, language, account and settings.

10.2 No guarantee is given of mentions, a specific position, improvement after changes or increased enquiries, customers or revenue.

10.3 Competitor mentions come from service answers. The provider does not verify or guarantee their accuracy.

11. Corrections

11.1 A client finding a data error, such as missing questions, an incorrect company or website name, missing service responses or a technical measurement error, must describe it in writing within 14 days of delivery.

11.2 A justified claim is resolved by a free repeat of the affected questions or services within 10 working days and delivery of a corrected report. The whole measurement is repeated if more than half the questions are affected.

11.3 Disagreement with service answers, how they assess or omit the client, or differences from the client’s device or account do not constitute a defect, as described in Article 10.

12. Liability

12.1 Total damages payable under or in connection with one contract are limited to the amount paid for the affected service. For subscriptions and ad management, the limit is the amount paid in the preceding 12 months.

12.2 The provider is not liable for lost profit, lost orders, client-side data loss or losses caused by third-party changes, outages or decisions, except where caused intentionally or by gross negligence.

12.3 These limits do not apply where prohibited by law, particularly for intentional or grossly negligent harm or injury to natural personal rights, under Section 2898 of the Czech Civil Code.

13. Confidentiality

13.1 Each party keeps the other’s commercial, technical and access information confidential throughout the contract and for three years afterwards. The provider stops using access credentials when work ends and deletes them on request; the client changes them after cooperation ends.

13.2 This excludes public information, disclosures required by law and anonymised experience or findings used to improve the service.

14. Personal data

14.1 Processing is described in the privacy policy at https://l9studios.ai/gdpr, with English GEO information at /en/geo/privacy. The client acknowledges this policy.

14.2 The client must not supply customers’ personal information as measurement input. If work on the changes package or subscription involves personal data controlled by the client, for example customer reviews, the parties enter a processing agreement under GDPR Article 28.

15. Third parties

15.1 Services depend on OpenAI, Google, Anthropic, Seznam.cz, Firmy.cz and other platforms outside the provider’s control. They can change models, terms, prices, availability or search methods.

15.2 If a service becomes unavailable or its terms prevent measurement, the provider measures the available services and informs the client. The price is reduced proportionately for the affected part of the basic measurement or optional extension. If two or more services are unavailable, the client can withdraw from a measurement that has not started.

15.3 Third-party changes, including temporary unavailability, are not defects in the provider’s performance.

16. Duration and termination

16.1 Measurement and changes-package contracts end on completion. Subscriptions can be terminated under Article 7; ad management follows its separate authorisation. Recurring other services follow Article 7 unless the confirmation states otherwise.

16.2 Either party can withdraw for a material breach not remedied within 14 days of written notice. The provider can also withdraw if the service is used for unfair competition, misleading advertising or a purpose contrary to the measured services’ terms.

17. Final provisions

17.1 Czech law governs the contract and these terms. Czech courts resolve disputes; territorial jurisdiction follows the provider’s place of business under Section 89a of the Czech Code of Civil Procedure.

17.2 Writing includes email and WhatsApp messages identifying their sender.

17.3 If a provision is invalid, the others remain effective. Sections 1799 and 1800 of the Czech Civil Code on adhesion contracts are excluded to the extent permitted between businesses. The client confirms that they have read and understood the terms.

17.4 The provider can amend these terms. Existing measurement and package contracts retain the version effective when formed. Subscription and ad-management changes follow clause 7.3.

17.5 The original terms are dated 1 October 2026, effective on publication and available at https://l9studios.ai/obchodni-podminky-geo. This English translation was prepared on 2 October 2026.